GWENNE WILCOX
50% OFF DECEMBER GIFT • USE CODE BF2050 • EXPIRES DECEMBER 15
50% OFF until Dec. 15
CAPTIVE8 YOUR BRAND APPEAL
Work 1:1 with me. In as little as 3 weeks we’ll identify your brand DNA that makes you unmistakable.
Your brand imprint begins with how people experience you. Your essence, your presence, your emotional signature.
That’s exactly what the CAPTIVE8 Brand Appeal Assessment reveals. That magnetic energetic presence, innate charisma, and inner glow others instinctively feel by being around you.
50% OFF until December 15
CAPTIVE8 YOUR
BRAND APPEAL
Work 1:1 with me and in as little as 3 weeks we’ll identify the brand DNA that makes you unmistakable.
Stop projecting an image. Start capitalizing on your YOUness.
Your brand imprint begins with how people experience you. Your essence, your presence, your emotional signature.
That’s exactly what the CAPTIVE8 Brand Appeal Imprint reveals. That magnetic energetic presence, innate charisma, and inner glow others instinctively feel by being around you.
This isn’t a strategy. It’s just who you are.
Stop projecting an image and start capitalizing on your YOUness.
Your brand imprint begins with how people experience you. Your essence, your presence, your emotional signature.
That’s exactly what the CAPTIVE8 Brand Appeal Imprint reveals. That magnetic energetic presence, innate charisma, and inner glow others instinctively feel by being around you.
This isn’t a strategy. It’s just who you are.
Experience the YOU everyone else does.
Does being authentic feel like work?
It’s probably because you’re afraid to ask:
“Who am I, really?”
Most are afraid to go that deep.
Deep enough to find themselves.
And yet, that’s where the gold is.
It’s about what you truly believe about yourself, your place in the world,
and...who you truly are at your core.
Being real is sustainable.
‘Trying’ to be real, is not.
We’ve been trained that our sense of self is about being chosen—and to avoid the humiliation of rejection at all costs.
That fear of rejection makes it even more frightening to be different.
After 40 years developing hundreds of brands and $MM campaigns from Fortune 500 companies to SMEs and smaller still, one thing is constant.
Every client says, “I want to be different.”
The truth is, very few are brave enough.
They only want to be as different as [x].
So how do you turn authenticity into profitability?
↳ When you turn your core beliefs into your greatest differentiators.
↳ When you express yourself so boldly you scare the competition.
Your authenticity becomes profitable only when you’re brave enough to breathe it into every aspect of your identity and messaging.
Are you ready to raise your realness in 2026?
Ready to scare YOUR competition?
Ready to reveal your true YOUness?
Experience the YOU everyone else does.
Does being authentic feel like work?
It’s probably because you’re afraid to ask:
“Who am I, really?”
Most are afraid to go that deep.
Deep enough to find themselves.
And yet, that’s where the gold is.
It’s about what you truly believe about yourself, your place in the world,
and...who you truly are at your core.
Being real is sustainable.
‘Trying’ to be real, is not.
We’ve been trained that our sense of self is about being chosen—and to avoid the humiliation of rejection at all costs).
That fear of rejection makes it even more frightening to be different.
After 40 years developing hundreds of brands and $MM campaigns from Fortune 500 companies to SMEs and smaller still, one thing is constant.
Every client says, “I want to be different.”
The truth is, very few are brave enough.
They only want to be as different as [x].
So how do you turn authenticity into profitability?
↳ When you turn your core beliefs into your greatest differentiators.
↳ When you express yourself so boldly you scare the competition.
Your authenticity becomes profitable only when you’re brave enough to breathe it into every aspect of your identity and messaging.
Are you ready to raise your realness in 2026?
Ready to scare YOUR competition?
Ready to reveal your true YOUness?
Why Being Authentic Feels Forced
Obstacle 1: You’re blind to your brand DNA
No one’s ever decoded the 8 core characteristics that make you distinctive. So you default to projecting an image that reflects your industry, not the real you.
Obstacle 2: You’re trending, not trailblazing
Your audience doesn’t see you as an authority. (And honestly, neither do you.) Because you’re imitating whoever and whatever is hot this week instead of establishing your own voice. You’re too risk-averse to lead.
Obstacle 3: You’re appealing to everyone, connecting with no one
You water down your message to avoid turning anyone off. Meanwhile, your true audience – looking for your specific brand of different – can’t find you. You’re choosing palatable over powerful.
Obstacle 4: You’re exhausted being marketable instead of being unmistakable
Without knowing your authentic brand markers, you’re constantly switching personas. Consumed by comparison. Seeking validation. Trying hard to be everyone except yourself.
The CAPTIVE8 Brand Appeal Imprint Assessment reveals exactly who you are, your 8 defining characteristics that make you magnetic.
No more guessing. No more “blanding in”. No more exhaustion. Just your decoded brand DNA turned into content that sounds like you and attracts your people.
Reclaim your authenticity.
(Who am I, really?)
Do you miss...
The parts of you that got silenced?
Feeling rooted in your own presence?
The authenticity you traded for approval?
Being the main character of your life?
You’re ready to…
✔ Let go of external validation
✔ Shine without apology
✔ Play on a bigger stage
✔ Build a business in alignment with your calling
Imagine discovering...
✔ Patterns pointing to what you are meant to do
✔ How to translate your essence into your brand voice
✔ Your content ‘signature’ style that lands with impact
✔ How to turn your authenticity into profitability
What your Brand Appeal Imprint includes:
Brand Appeal Imprint Workbook
This in-depth questionnaire will reveal who you are and how to leverage the magnetic influence you have over others based on your innate characteristics. You’ll discover the depths of your joy, beliefs and your unique pattern of communication.
CAPTIVE8 Brand Tones
Identify your eight unmistakable brand tones to inform your brand voice. Create your content pillars based on your magnetic qualities, allowing you to create compelling and authentic content.
The Secret to Your Star Power
Discover your ‘fear motivator’ and why it’s keeping you from embracing your ‘star power’. You’ll learn what platform is in alignment with your personal brand and how you’re meant to show up and on what ‘stage’.
Regular Price $1600
Now just $800!
50% OFF (save $800!) Use code BF2050.
Offer ends 15th December 2025
SoulPrint Analysis
50% OFF
If you’ve never had a palm and fingerprint reading you are in for a mind-blowing experience. Your hands are the window to your soul, revealing what you are here to learn (your school of life) and impart to the world along your soul’s journey.
You’ll never question what you were meant to do again. The ultimate imposter syndrome elixer.
Add on a Soulprint Analysis at checkout. Use code BF2050 and get 50% OFF (a savings of $250!).
Frequently Asked Questions
What is CAPTIVE8?
CAPTIVE8 is about capturing every aspect of your personality traits or ”essence,” from your unique quirks, mannerisms, and patterns of speech and adopting them as an integral part your personal brand narrative. Ideally, it is how others identify with you. The number 8 is significant because we identify eight characteristics.
What was the inspiration for CAPTIVE8?
The CAPTIVE8 framework was inspired by MGM’s Executive Producer Irving Thalberg’s star-making system, a strategic image crafting approach to identify and develop talent for the studio. By capturing every aspect of their “essence” and weaving it into the scripts, the dialogue and even their appearance, on and off screen, so the perception of each star was imprinted in the audiences’ mind.
How long does the Assessment process take?
The questionnaire will take about an hour to complete. Clients usually take a week to submit it. Once you return the completed questionnaire, it will take a minimum of one week for Gwenne to complete the assessment process and record the assessment. The final step is an hour long CAPTIVE8 Brand Appeal session via Zoom to go over how to execute the use of your Brand Tones.
What is the purpose of the questionnaire?
Some of the questions are specifically odd because they reveal recurring “patterns” that make up who you are. The questionnaire will take about an hour to complete. Not a single client has complained about doing it because it is extremely self-reflective. You will get in touch with things about yourself that you’ve forgotten about. You will have some realizations about what is truly important to you and where it comes from. And once can take as little as three weeks.
What do I do with the results?
You are free to take the information to use as you wish or you may want to go to the next level, CAPTIVE8 Brand Blueprint. Your essences will inform your USP, your visual identity, your written identity (copy), and your hero’s journey (story). You'll also create a proprietary framework, identify your first minimum viable product, and create a profile for your primary social media platform, plus develop a content strategy designed around your authentic brand voice.
January 13 - 17, 2026
Five days. One brave transformation.
BRAVE Day 1
Breaking Your Comparison Addiction
Exposing what is actually true and your fears about what you think others believe about you.
BRAVE Day 2
Recognizing Which Flaws
Are Your Fortune
Reclaiming the willfulness that once got you ‘in trouble’ and reframing it as your treasure.
BRAVE Day 3
Acknowledging Your Authority
Authenticating why others already recognize you as a trusted authority.
BRAVE Day 4
Valuing Vulnerable
Visibility
Dropping your invisibility mask. Seeking connection through vulnerability, not not popularity.
BRAVE Day 5
Escaping Your Affliction For Control
Practicing non attachment. Evolve in your personal journey toward commanding premium prices.
Just listen to them.
What others are saying.
BRANDS I’VE BEEN ENTRUSTED WITH
Why listen to Gwenne?
GWENNE WILCOX
CHIEF BRAND DAME, THE BRAND BRAINERY
Brand is my jam!
After 40 years as a global award-winning branding expert leading Fortune 500 company campaigns, I’ve earned the title Brand Dame.
I know what goes into creating multi-million dollar brands. That’s why I help those who dream big but are playing small. The ones who understand the value of showing up authentically.
I teach founder-led businesses, consultants, and C-suite executives how to build remarkable brands and businesses that won’t break them.
Having been raised by a single mother, I am particularly passionate about supporting women stepping out of obscurity to confidently reclaim their brilliance, significance, and prominence, all while living a purposeful and intentional life.
I champion futurists. People just like you.
Because I get you.
Let’s jam.
