GWENNE WILCOX
BUILD REAL BRAND TRUST
BY BEING REAL
Express your YOUness so boldly it will scare your competition.
BUILD REAL BRAND TRUST
BY BEING REAL
Express your YOUness so boldly it will scare your competition.
SERVING MILLION DOLLAR BRANDS AND BRANDS LIKE YOURS
GAIN CLARITY IN 1 HOUR.
Feeling anxious about not meeting your financial goals this quarter? Identifying a mini paradigm shift you can implement today may be the answer.
FREE GUIDE.
How will you know if your product or service meets your customers’ wants and needs? This FREE Guide gives includes samples and templates to help you identify your brand’s distinct brand appeal.
CAPTIVE8 TO CLOSE
What makes you awesome?
Very few of us are able to articulate what we do and why we do it, let alone how we do it better than anyone else.
My signature CAPTIVE8™ framework captures all the things that light you up and puts them in a jar (figuratively). Finally see what everyone else does — that thing that makes your “awesome” distinctive and memorable.
EXPRESS YOUR YOUNESS SO BOLDLY YOU’LL SCARE YOUR COMPETITION.
No courses. No guessing.
Only tested strategy and execution.
And the promise to deliver a transformative experience.
My individual coaching program might be for you if:
✔ You’re ready to embrace your authentic self.
✔ You recognize the value of a growth mindset.
✔ You expect strategies that deliver results.
✔ You consider yourself worth investing in.
GRIT. GUMPTION. GRACE.
TRUE TALES OF RESILIENCE.
My Dad Thinks I’m A Fairy is a collection of stories by me and fellow entrepreneurs who leveraged our personal adversity as the catalyst for transformation. Journeys from self-doubt to going all out.
WHAT’S YOUR FINANCIAL GOAL?
I'VE DEVELOPED HUNDREDS OF HIGH-CONVERTING STRATEGIES
BASE SERVICE FEE INCREASE
ANNUAL REVENUE INCREASE
INCOME GENERATED
IN 10 DAYS
SALES INCREASE
IN 4 DAY
INCOME GENERATED
IN 14 DAYS
SALES INCREASE
IN 10 DAYS
INCREASE IN
CONVERSION RATE
SALES INCREASE
OVER 120 DAYS
ARE YOU READY TO LEVEL UP?
Dare to think big.
BIG BRANDS.
BIG CLIENTS.
BIG PROFITS.
I champion ambitious visionaries. People who dream BIG but playing small. Those courageous enough to build brands that resonate in the hearts and minds of customers, authentically. People just like you. Because I “get” you.
SUCCESS JOURNEYS
WHAT CLIENTS HAVE TO SAY
REBRAND AND POSITIONING STRATEGY
“Working with Gwenne was a total game-changer! After repositioning our brand, nailing our messaging, and expanding our target market, we saw a 258.9% increase in online sales just 10 days after the launch of our rebrand. And doubled our revenue year over year!”
LAINE ALEXANDER
FOOD ARTISAN ENTREPRENEUR | OREGON - USA
LAINE ALEXANDER
FOOD ARTISAN ENTREPRENEUR | OREGON - USA
REBRAND AND POSITIONING STRATEGY
“Working with Gwenne was a total game-changer! After repositioning our brand, nailing our messaging, and expanding our target market, we saw a 258.9% increase in online sales just 10 days after the launch of our rebrand. And doubled our revenue year over year!”
CLAIRE QUIRK
BUSINESS COACH | LONDON
MESSAGING CAMPAIGN STRATEGY
“Within the first two weeks of working with Gwenne I made a total of £28,000 just by getting absolute clarity in my messaging. If you want to increase your emotional and financial account by 200%, work with Gwenne!”
REBRAND STRATEGY
“Gwenne helped me find the clarity I needed to set the direction for my brand. She reminded me to switch off my business brain and tap into who I am at my core to attract the clients I really want.”
KUMBA DAUDA
CEO & CO-FOUNDER MEDIA MANAGMENT | LONDON
KUMBA DAUDA
CEO & CO-FOUNDER MEDIA MANAGMENT | LONDON
REBRAND STRATEGY
“Gwenne helped me find the clarity I needed to set the direction for my brand. She reminded me to switch off my business brain and tap into who I am at my core to attract the clients I really want.”
KATE SCHROETER
BUSINESS COACH | LONDON
CLARITY STRATEGY
“Before working with Gwenne, I had no idea how to go about creating a unique brand story or how to articulate what I provide to my audience...by the end not only did I have more clarity, structure, and confidence, but I was also fabulously connected to my message and purpose. ”
BRANDS ARE MY JAM
Tired of presenting a performative version of your true self? Let’s get you to reclaim your YOUness in your voice.
MENTORED BY MAD MEN
WHY SHOULD YOU LISTEN TO ME?
Hi, I’m Gwenne Wilcox. After 40 years creating multi-million dollar brands, I’ve earned the title, Brand Dame.
As a global award-winning branding expert since 1985, I’ve led campaigns generating millions in revenue for Fortune 500 companies like American Express, DeBeers Diamonds, Gianni Versace and Harry & David.
In 1986 I launched Stuart Weitzman’s eponymous brand which Coach paid $574 million to acquire in 2014 from the man that wanted to pay me in shoes. That royal blue signature shoe box? Still mine. Still relevant.
I had the honor of working alongside Dr. David Smith to develop Praxis Biologic’s brand responsible for the HIB vaccine, one of the 20th century’s greatest medical breakthroughs. I had the good fortune of being mentored by advertising icon Hal Riney of the ‘Mad Men’ lineage. Milton Glaser, one of the most celebrated graphic designers in the US, was one of my biggest fans.
These days? I am championing a new era of leadership by helping integrity-led founders and businesses build brands that follow their true north, not trends. I guide C-Suite executives looking to reclaim their identity by answering the most introspective question: “If I’m not the CEO, who am I?”
Are you ready to scale, pivot, or simply be seen authentically?
International Award-Winning Fortune 500 Brand Pro and a Certified Positive Psychology Coach
MEDIA FEATURES
GRIT. GUMPTION. GRACE.
TRUE TALES OF RESILIENCE.
My Dad Thinks I’m A Fairy is a collection of stories by me and fellow entrepreneurs who leveraged our personal adversity as the catalyst for transformation. Journeys from self-doubt to going all out.
Let‘s stay connected.
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